Here at VitaStile Hair Designs, we are thrilled to offer L’Oreal Professionnel products and services. As the inventor of modern haircolor, L’Oreal continues to be the first to market with the latest innovations in the industry.

Each stylist at VitaStile holds a Masters in color through L’Oreal Professionnel and attends mandatory advanced education and training. L’Oreal combines technology and innovation to produce the superior haircolor and products we are proud to offer.

Majirel

Majirel Extra provides rich, natural color with up to 100% coverage of white. Its features include:

• New, rich shades that deliver consistent, uniform natural color results
• Innovative gel-crème formula that adheres better, allowing for more thorough coverage
• Fresh, aromatic fragrance designed to increase client and stylist comfort
• Formulated with L’Oreal Professinnel’s patented core to surface technology ingredients to deliver long-lasting conditioning and shine.

 

 

Richesse

Richesse is a rich covering demi-permanent haircolor crème withseveral unique benefits, including:

• Delivery of rich, natural tones with long-lasting conditioning and shine
• Superior conditioning technology, treating hair from the core to the surface
• Variety of 38 brilliant shades
• Comfort of ammonia-free formula
• Convenient 20-minute processing time.

 

 

Platinium

The advanced techniques in Platinium set new standards in lightening by maintaining the maximum condition of the hair. Platinium is:

• 20% faster than powder lighteners
• Better conditioning than other lighteners
• Enriched with a new metallic particle captor system
• Creamier in consistency than other lighteners.

 

INOA

INOA is L’Oreal’s newest innovation in haircolor. Because it contains no ammonia, INOA provides:

• Uncompromisable comfort, with no odor and optimized scalp comfort and a smooth, velvety texture
• Supreme respect for the hair, leaving a well preserved hair fiber color after color and hair that is as smooth as before color was applied
• Infinite haircolor power, due to an exact and predictable color palette with 15 new shades, providing coverage of up to 100% gray hair and sublime shine.

 

Kiwi

The L’Oreal Artec Kiwi Color Reflector series of products is designed to protect and preserve color treated hair. It helps:

• Seal in color
• Reflect light
• Add incredible shine
• Provide unlimited styling options.

 

 

Serie Expert

Serie Expert by L’Oreal is a line of molecular precision haircare that is proven to treat the hair from the core to the surface.

Serie Expert products range from in-salon treatments to products for at-home care that address the needs of every hair type and correct the specific issues experienced by each individual client.

The line offers a wide range of products that

• Meet each unique client’s needs
• Optimize the stylist’s work
• Create beautiful, strong hair.

 

Texture Expert

L’Oreal Texture Expert products combine styling effects with cosmetic benefits to both transform and care for your hair. Texture Expert products:

• Are customized to your hair texture and styling needs
• Reduce damage from heat styling products
• Add shine and reduce frizz
• Transform limp, lifeless hair into full, voluminous hair with body
• Help to smooth and sculpt thick, unruly hair
• Provides the ultimate finish for all hair styles and textures.